Who would have ever thought menopause would be used in marketing?

Well, it’s 2023 and not only is the word menopause being talked about everywhere, but big beauty brands are also pushing creams that are touted as a miracle cure-all for menopausal skin. We at Sealuxe think that it’s a very good thing that we’re starting to see more focus on and visibility for women aged 40 and up in the mainstream. It’s about time.

Ageism is dead – or at least it’s on its way out, finally. Diversity is here to stay, which means, in addition to different genders, races, and abilities, we’re tickled to see a more diverse representation of the ages of women in media. I mean, it’s just hysterical that there are 20-year-olds hawking wrinkle creams.

Getting back to menopausal skin. There’s so secret ingredient here, folks. Many brands claim to address collagen loss and skin dehydration with these lines. One brand, in particular, explains that it targets wrinkles and a loss of firmness caused by reduced collagen and lipid production that begins in perimenopause. Perimenopause is the early stage of transitioning into menopause which can begin in the 30s but most often starts in women ages 40 to 44. The average age of menopause is 51. Some of these chemicals, such as retinol, help plump the skin.

But so does seaweed. Seaweed contains bioactive compounds that help stimulate your skin’s production of collagen and elastin. These proteins exist in the middle layer of your skin, called the dermis. The first layer of your skin, the epidermis, is all about the appearance of your skin – the freshness and youthfulness. The third layer is subcutaneous tissue, comprised of connective tissue and fat. This is the layer that experiences sagging, primarily due to age.

Seaweed has myriad skincare benefits, but studies show that the polysaccharides in seaweed play a significant role in inhibiting the degradation of collagen and elastin. The polysaccharides in seaweed display an excellent ability to hold water which, in skincare, acts as a humectant and moisturizer. Additionally, researchers have discovered that nutrients in seaweed are better able to penetrate the second and third layers of the skin rather than sitting on top of the epidermis.

People of all ages look to quality skincare to treat the effects of sun damage and lifestyle choices. But for some of the best skincare around, make sure whatever you’re adding to your routine – no matter if you’re 20, going through menopause, or enjoying senior retirement – seaweed will support you in having the best and healthiest skin possible at every age.