For a golden girl knows...

Skincare fads come and go but it’s best to exercise caution as you don’t want to be dealing with any potential damage left behind while having fun experimenting.

Recently I was checking out a skincare line at a store, drawn by the packaging. The sales woman saw my interest in the product I was looking at, which was a mask said to contain gold of all things, and she said it was, “the best thing she’d ever put on her face.” Even though I’d heard this line before while browsing the latest and greatest in skincare, I was interested. Gold? Really?

“Yes!” she said, adding that the mineral contains anti-bacterial properties and is said to stimulate your skin’s collagen production which, of course, results in the reduction of fine lines and wrinkles. The makers of the product say, “As one of the softest metals, it is easily absorbed into the skin.”

This seems like hooey. While the mask may look shimmery and gold (as well as other products said to contain gold – you can definitely see the colour!) gold is indeed a mineral. Minerals cannot be absorbed into your skin as they aren’t water or oil soluble.

Gold face masks and creams don’t appear to be the miracles as advertised. “At best they do nothing, and at worst, they can give you irritation of the skin,” said Judith Hellman, a dermatologist in New York City interviewed for the New York Times (Gold Face Cream: A Costly Leap of Faith).

“I would tell people to put that money into gold that they can wear around their neck or on their fingers.”

Nice try, Mister Goldfinger!