Marketing Madness

Skincare Smarts

What do bird poop facials, BB creams, and rolling needles across your face (microneedling) all have in common? They are skincare fads. While nightingale feces in Japan was touted a miracle anti-ageing treatment, BB creams lost their steam when we figured out they were not really different from our regular foundation. Microneedling – well, I don’t like needles so I’m not going to be stabbing my face any time soon.

Those tiny, plastic beads are difficult to remove from wastewater and are able to enter lakes, rivers and oceans.

Those tiny, plastic beads are difficult to remove from wastewater and are able to enter lakes, rivers and oceans.

One of the worst recent fads, though, is plastic beads in soaps, shower gels and shampoos. Seriously, what were these companies thinking? Everything we use on our faces and bodies is washed down the drain. It doesn’t end up in some magical sorting area where drainage elves sort the bad from the good. Microbeads are difficult to remove from wastewater and are able to enter lakes, rivers and oceans. In our waterways, pollutants cling to them. Marine animals eat these toxic pills and then, in turn, they end up in the human food chain.

These pollutants aren’t just any small thing. According to a recent Globe and Mail article (Breaking Down Canada’s Move to Ban Microbeads by Carly Weeks), they can include:  polychlorinated biphenyls (PCBs) and dichlorodiphenyltrichloroethane (DDT).

Thankfully, the Canadian government has declared use of microbeads to be toxic and has banned them as of July 1, 2018. The U.S. banned them (five millimetres or less in size) as of this year. So, sounds like a done deal, right?

Well, yes and no. We here at Sealuxe bring this topic up because we all need to be aware of the fact that, just because a product is on store shelves, it doesn’t mean that it’s good or even always safe for us to use. We need to educate ourselves so we can make the best decisions. It befuddles us that plastic microbeads were considered in the first place, when we can use natural exfoliants such as coffee grains and oatmeal.

That, friends, is the dark power of marketing.

Packing a Green Punch


Just How Nutritious is Seaweed?


This will come as no surprise to you – Sealuxe cannot get enough of seaweed. We’re so into the ocean algae that we love telling you everything we know about it.

You, dear reader, may already know seaweed is added to some of our products and you might know we make a point of doing so because it’s so nourishing. But do you know just how nourishing it is? Approximately 34 per cent of dried seaweed is made up of minerals used by the human body. These include calcium, potassium, sulfur, chloride, magnesium, phosphorus, and sodium (with traces of iron, copper, and zinc) – so the stuff packs a punch both in skincare as well as in food.

Too bad Popeye didn’t eat seaweed instead of spinach because nori – the dried, crunchy stuff usually used in rolling sushi – contains two to three times the amount of Vitamin B1, B2, Niacin, B6, and B12 as spinach!

It really is an incredible superfood and skincare ingredient. We just can’t get enough of it!

It's Electric! Soap Science


Since so many of you love Sealuxe soaps, we thought it would be fantastic to delve a little deeper into that world of heavenly-scents. So, what exactly is soap?

Well, for starters...

It's Electric!


Soap and water go together like ham and eggs (well, you can still enjoy some eggs without ham… However, I digress.). We were all taught as children that we must wash our hands with soap AND water. Why not just water? Let’s duck into the science classroom for a second. Water molecules are made up of atoms. Specifically, one oxygen atom and two hydrogen atoms. Here’s where quantum science steps in. The hydrogen atoms each have an electron and are located near the oxygen atom which has eight electrons. This creates a positive charge on the hydrogen side of the water molecule and a negative charge on the oxygen side. Follow me so far?

While substances such as sugar (which also has an electrical charge) dissolve in water, dirt won’t. Why? Because dirt contains some oil and oil does not carry an electrical charge.

Enter soap. Soaps are essentially sodium or potassium fatty acids salts. A soap molecule is a hydrocarbon chain that looks like a freight train with the engine being attracted to water (hydrophilic) and the caboose preferring oil to water (hydrophobic). The hydrocarbon chains of soap are attracted to each other’s molecules by dispersion forces. They cluster together like teenage girls at a high school dance, and form structures called micelles. Micelles are negatively charged therefore repel each other and stay dispersed in the water.

Picture soap the reliable cupid of your skincare regime, introducing oil and water so they make magic together (and elope along all that dirt and grease!). Bet you won't think of soap the same next time you lather up with Carpe Diem or Breakfast Scrub!



Don't be Zen about Parabens

Sealuxe is proudly paraben-free. We use the best ingredients from the best source - Mother Nature.

Sealuxe is proudly paraben-free. We use the best ingredients from the best source - Mother Nature.



Alright! Welcome to the lab (yes, picture me at the front of the classroom in my white lab coat and safety goggles)!


I know you guys are an inquisitive bunch and you likely have an interest in Sealuxe’s skincare products because they are proudly natural. So, we’re here today to talk about any chemical uglies that may be lurking on your bathroom shelves.


Today’s topic: parabens.




Parabens are a group of synthetic compounds used as preservatives in a wide range of health and beauty products. They were first commercialized during the 1950s. Paraben is an umbrella term for product ingredients such as: methylparaben, ethylparaben, proplyparaben, butylparaben, and isobultylparaben.


These parabens are added to products such as deodrants, shampoos, body lotions, and makeup to stop the growth of bacteria and fungus.




Okay, so while North America’s health boards have set standards they view as safe (that would be the FDA – U.S. Food and Drug Administration in the United States and Health Canada here where Sealuxe is based) there are still worries from those who work in public health about the cumulative exposure from different products. Studies have shown parabens can disrupt hormone function which can be linked to breast cancer and reproduction issues. On a less worrisome note, they have also been linked to skin irritation issues. Some countries such as Canada haven’t banned them because the studies are considered to have been conducted by “fringe” organizations such as Campaign for Safe Cosmetics. Yet, still, the European Union banned products with parabens from shelves in 2012. Makes one think!




We believe that your skin deserves fresh ingredients and each one of those ingredients needs to have a benefit. We also believe that nature has an abundance of cures available. We only use ingredients that you can pronounce (and, in most cases, eat!) so you can feel good about your skincare choices and see results you deserve without any negative side effects to your health.

Want to chat about any other nasty ingredients out there that concern you? Let us know and we'll share the information!





Preservative Free

What makes SeaLuxe products potent and powerful? We don't use water to dilute the plants nutrients which eliminates the need to use any preservative.

One Good-Smelling Guy

Sealuxe is all about natural ingredients such as healthy oils (great for moisturizing!), essential oils (harm-free and heavenly scent) and nature’s ingredients (organic and biodegradable ingredients that are harvested or sourced in an environmentally-friendly way).

DIY Skincare

Your skin is exposed to the elements – the sun, the wind, the cold. So, sometimes, it needs a boost to help it repair and build some new cells.

Coastal Clean-Up

Sealuxe is passionate about our oceans, we’re passionate about keeping them clean, and we want to give back to nature since nature has given so much to us. We’re proudly hosting our own beach clean-up this summer, and you are invited. 

Leftover Green Smoothie Recipe

Every week I would stock my fridge with fresh fruit and veggies, intending to eat a heathy dose of plants yet every week I would throw out a ton of waste into the green bin.

I quit wasting food by making leftover smoothies and cleaned up my fridge at the same time.

Powder Power

All of our face masks contain seaweed. Seaweed has twice as many concentrated vitamins, minerals, proteins and amino acids than "super-food" and those benefits are easily accessed by skin cells. Seaweed also helps bring blood to the surface of your skin, which speeds up collagen production and cell repair.

What Gives Seaweed its Superpowers in Skincare and Food?

Sure it may be slick and stinky but that seaweed slime is your skin’s dream come true. It’s easily absorbed, giving your skin a feast of a high dose of vitamins and nutrients. It hydrates by building up your cell walls to lock in moisture. If those weren't enough superhero powers, it also fights off the villain Free Radicals! Marine plants are a game-changer in the world of skin care and you will want to love them as much as we do!